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Kurt Wehrle speaks on Product Lifecycle and Portfolio Management

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 Kurt Wehrle says, Whether you call Product Portfolio Management Product lifecycle, stage gate, or Explore, Exploit, Sustain, Deletion, it is all about categorizing all of your products into groups, so that you can compare like products to like products, and make sure that they are getting an appropriate level of resource investment. To make this happen, the Product Portfolio Manager makes sure that a company is allocating resources optimally across the product development and management lifecycles, as well as keeping an ear out for areas where products need to improve.

Becoming a successful brand manager

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Kurt Wehrle tells if becoming a brand strategist is something you are looking forward to, there are a few simple skills that you should pick up to best prepare yourself for this transition. Becoming a successful brand manager takes time, and the only way you are going to get the invaluable skills needed is by the experience you accrue over years of work. Because brand managers need to demonstrate previous success with marketing campaigns and coordinating group efforts, nearly all positions require a minimum of four years of experience working on a brand.  In the past, brand managers were found only at a small number of major companies, but that has changed in recent years, as more companies have recognized the need to improve branding as a core marketing strategy. As more medium-sized and smaller companies adopt the techniques for branding reinforcement as part of their marketing plans, a Brand Manager has become a more common presence on those Executive teams.  A brand is the image a

Kurt Wehrle tells How Brand Ambassadors Work?

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Kurt Wehrle says Brand ambassadors may perform various tasks, from running marketing campaigns, posting on social media about the product, or attending a trade show as an official representative of the company. Online Brand Ambassadors typically work via social media and the web in order to raise awareness of the business. In-person brand ambassadors can serve at an enormous gathering such as a conference or a marketing event or can increase awareness about the company via conversations.  Brands tend to present a polished picture of themselves, and they sometimes may be pretty generic when communicating with their customers and clients, but as a brand ambassador, you get to interact with your audience and share ideas and experiences with them. One of the best ways to express your skills, experiences, knowledge, and general value in today's highly competitive job market is by creating a personal brand that helps you stand out from the crowd. By building your personal brand as an in

Kurt Wehrle's detailed view on Real Estate Development

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Kurt Wehrle says, Real estate development, or property development, is a business process encompassing activities that range from renovations and re-renting existing buildings, the acquisition of raw land, and selling the developed land or units to others. Real estate developers bear some of the greatest risks in this process, as they are the individuals that choose to invest in real estate and develop it into something else, like a commercial building or a residential community. Real estate developers plan and oversee projects from beginning to end, from purchasing the land to constructing the property.  They will either buy land or work with landowners, develop plans for raw land or redeveloping properties, and oversee projects throughout development and construction. Developers purchase land, finance property deals, construct projects, or allow builders to construct projects, creating, envisioning, controlling, and organizing the development process from start to finish. Many devel

Kurt Wehrle tells How to Develop Real Estate?

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Kurt Wehrle says, Real estate development, or property development, is a business process encompassing activities that range from renovations and re-renting existing buildings, the acquisition of raw land, and selling the developed land or units to others. Real estate developers bear some of the greatest risks in this process, as they are the individuals that choose to invest in real estate and develop it into something else, like a commercial building or a residential community. Real estate developers plan and oversee projects from beginning to end, from purchasing the land to constructing the property.  They will either buy land or work with landowners, develop plans for raw land or redeveloping properties, and oversee projects throughout development and construction. Developers purchase land, finance property deals, construct projects, or allow builders to construct projects, creating, envisioning, controlling, and organizing the development process from start to finish. Many devel

Kurt Wehrle tells How To Invest In Real Estate?

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Kurt Wehrle said if you do not want the headaches that come with running a rental property, or cannot afford a 25% down payment, Real Estate Investment Trusts (REITs) are a simple way to get started investing in real estate. Real Estate Investment Groups Investing in a real estate investment group (REIG) is a way to retain the earning power of privately owned rental properties, while potentially getting a bigger return compared with the Reit, which trades at a higher valuation. Compared with the above types of real estate investments, REITs give investors access to non-residential investments, like shopping centers or office buildings, which are typically out of reach of individual investors buying direct. While selling a rental property can involve months of waiting and mountains of paperwork, REITs have the benefit of liquidity, since they trade on a stock exchange. There are private REITs, too, but these are available only to accredited investors and can be risky investments that a