Becoming a successful brand manager
Kurt Wehrle tells if becoming a brand strategist is something you are looking forward to, there are a few simple skills that you should pick up to best prepare yourself for this transition. Becoming a successful brand manager takes time, and the only way you are going to get the invaluable skills needed is by the experience you accrue over years of work. Because brand managers need to demonstrate previous success with marketing campaigns and coordinating group efforts, nearly all positions require a minimum of four years of experience working on a brand. In the past, brand managers were found only at a small number of major companies, but that has changed in recent years, as more companies have recognized the need to improve branding as a core marketing strategy. As more medium-sized and smaller companies adopt the techniques for branding reinforcement as part of their marketing plans, a Brand Manager has become a more common presence on those Executive teams. A brand is the image a